Women’s Health Month
A tentpole campaign developed for The House of Wellness to increase the relevance of the brand and increase commercial opportunities.
The Brewmaster
A masterbrand campaign for Heads of Noosa because in a crowded craft beer category dominated by fruity flavours and bold experimentation, the challenge was to position the brand as something totally different.
Editorial
From shaping the creative direction to bringing photographers, stylists, talent and art directors together, I’m across the process from the first big idea to the final shot. Turns out print still has plenty of life in it.
Double ‘D’ Sweets x NBCF
As Client Marketing Manager, I helped bring together two brands with a natural connection, turning Double D Sweets’ feel-good personality into a partnership with real purpose. With 5% of profits donated to the National Breast Cancer Foundation, it was a meaningful way to give back, support an important cause and show how the right brand alignment can create impact beyond the product itself.
